Charity: My Life My Say.
Young people are 68% more likely to vote in reality tv than an election. To drive voter registration we recruited a roster of influencers from the likes of Big Brother, Love Island and Britain’s Got Talent such as Ashley Glazebrook, Bradley Riches, Sharon Gaffka, Will Best, Frankie Foster, Molly Marsh, Kai Fagan and Tanyel Revan to use their experience of winning the votes of young people to get them to register to vote in elections.