Alex Tizard Senior Creative

Monster Kickabout (<< check the link << ) is a new action packed initiative from Sports Direct and Nike aimed at Primary and Secondary schools up and down the country. Our goal is to get as many children as possible playing the beautiful game having spent the last year sitting indoors and on the sidelines.

We launched through a passionate rallying cry from Eric Cantona, backed up by other international stars of the beautiful game along with social media and some DM resulting in over 3000 schools signed up and ready to play. 

Each school will receive a carefully designed and curated series of football inspired lesson plans that can be seamlessly introduced into the curriculum for all to enjoy - from 'Skill School' to designing the official kit of '21.