Here's a short case study film of the whole project, from the building to the playing and sweating.

John Barnes experiments with a flock of chickens and five England lookalikes to find out what it will take to win this summer and the toll the heat will take on their bodies whilst playing in extreme heat.

LUCOZADE SPORT: CONDITION ZONE

During the 2014 football World Cup, we created an experience like no other. We brought Brazil to Canary Wharf. The Condition Zone was 5-aside football pitch that replicated the extreme heat the players would face. This was backed up with content films explaining some of the science using John Barnes, some chickens and England look-a-likes. Yup.